How does attention's AI work?

Attention's AI analyzes sales team calls and generates action items such as follow-up emails and Salesforce updates. The tech can also identify customers who are a churn risk and provide scorecards.

What's going on with a new AI startup 'attention'?

New York-based AI startup Attention, which uses natural language processing to fill out customer relationship management (CRM) programs and generate action items from sales calls, just raised a fresh round of funding. The startup told Business Insider that it had secured a $14 million Series A funding round led by French VC firm Alven.

Can generative AI improve sales?

Attention is just one of many companies in the growing business of using generative AI to improve sales and supercharge the enterprise software space. Late-stage startup Gong, which also records sales calls, raised $250 million in Series E funding in 2021 at a $7.25 billion valuation.